Inbound Marketing Plan

Be Found When Your Target Market Is Looking For You!

Tactically speaking, “Inbound Marketing” is the primary way to approach just about any target market today.  Forester research reports that “Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”

By developing a bank of digital assets and making them readily available, when your target market is looking for you, you will be found!  Further, you will outpace the competition from the beginning, showing your customers that you are the right choice to do business with.

If you neglect doing this, you will allow your competition to gain the advantage and may find that you aren’t even in the game when the time comes.

For Profit-Driven Marketing to be effective, you don’t need to do EVERYTHING that everyone else is doing to win…you need to do what’s right for your target market…and spend your marketing dollars where they will provide the best results.  Ad Ej Solutions helps you do in determining which are the most appropriate for you!

There are a variety of inbound digital ways to get information in front of your target market. The most common include:

  • Search Engine Optimization (SEO) of Your Website
  • Search Engine Marketing (SEM) aka Pay-Per-Click Marketing (PPC), most commonly deployed through Google Ads
  • Content Marketing (blogs, articles and other)
  • Email Marketing
  • Social Media outlets

By developing your target market definitions early on, you are able to profile each of your potential customers and provide them with the right information, at the right time, in the right places, so that when they are ready….YOU are the obvious choice.

We assist you in creating the right mix of information, using the right lead generation tactics with long-term programs all while tracking RESULTS!

YES, RESULTS are what you want and our processes are designed to provide that for you!  Call us today and find out how Inbound Marketing can work for you!

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