Email Marketing

It is Estimated That Your Long-Term Buyer List is
8 Times Larger Than Your Now- Buyer List!

Statistics show that any given prospect database typically contains anywhere from 3-10% of what are considered “now-buyers” or even “low-hanging fruit”.  For most lists, however, up to 80% contain potential buyers who can buy from you at some point, but the timing is just not right at this point.

This list can be a true asset to your business.  So what should you do about it?

First, forget about your bad experiences with consumer related email and tune into the facts of B2B email marketing:

  • According to the Direct Marketing Association (DMA) for every $1 you spend on email marketing, you can expect an average return of $40
  • Email is the third most influential source of information only behind colleague recommendations and specific industry thought leaders
  • Click-Through-Rates (CTR’s) are 47% higher for B2B email campaigns compared to B2C
  • 59% of B2B marketers say that email is their most effective channel in terms of revenue
  • Email has higher conversion rates  than both Search and Social Media combined

Email Marketing is the prime way to stay in touch with that 80% and keep you “top of mind” until they are ready to buy.  Additionally “automated email” systems make your job much easier by allowing you to do all the work up front, pressing the buttons and letting them go!

There are many automated email systems that can work for you.  Ad Ej Solutions is a Partner with Constant Contact and offers a free 1 hour strategy session to anyone that signs up for a free trial through this link.  However, we have worked with other systems and are happy to consult with you, whatever works best for you.

At Ad Ej Solutions, we are committed to helping small and medium-sized businesses understand marketing, from Strategy to Tactics.  Our commitment is NEVER to pressure you into doing anything that isn’t right for you and giving you the right information to make the right decisions.  Call us today!

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