Profit Driven Marketing
Ad Ej Solutions (pronounced “edge”) partners with business-to-business (B2B) companies to create an effective digital presence so that they get more qualified leads for their sales professionals to close and their businesses can grow. Our approach is to drive them toward Profit-Driven Marketing.
Our role as a part-time contract CMO or Chief Marketing Officer is to guide organizations through the intricacies of today’s digital marketing world to gain exposure with their target market(s).
Digital exposure is the key element of success in today’s marketing world since it is estimated that buyers can be anywhere from 65-90% through their buying journey BEFORE they even contact a supplier. With the prolific state of the internet, buyers can get the vast majority of the information they need ahead of time.
The question is, “when they are looking, will you be there?”
By helping companies first develop a baseline strategy and then executing that strategy through the right tactics, our clients know “where to play” and “how to win”. Our expertise will do that for you.
Although marketing is and always has been a testing process, by testing the right things, you get to your desired goal faster. The right message, at the right time, in the right places translates into “Profit-driven marketing“.